A Study of Brazil Business Negotiation Strategy

On 9 th of March 1500, Portuguese expeditionary team of thirteen ships, after departing Lisbon, discovered Brazil soon on 22 nd of April 1500. Brazil was then called “Terra de Santa Cruz” and was announced a Portuguese colony. As the Portuguese colonists began plundering with the cutting Brazilwood, the word “Brazil” gradually replaced “Terra de Santa Cruz” and became the name of the nation up until now. The transliteration of Brazil in Chinese is “Ba-xi” (Travel Online, 2008). Brazil is located on the northeast side of South America between latitude 05o16'20"N, 33o44'32"S and longitude 34o47'30"W, 7o59'32"W. It borders French Suriname, French Guyana, Venezuela, and Columbia in the north; Peru and Bolivia in the west; Paraguay, Argentina and Uruguay in the south; and Atlantic Ocean in the south with a coast line of 7,408km. The breadth of territorial sea is 12nm and the Exclusive Economic Zone outside the breadth of territorial sea is as wide as 188nm. The territory of Brazil constitutes 46% of South America. Brazil is the fifth largest country in the world, only after Russia, Canada, China and the United States. Brazil is divided into five regions as: North Region, Northeast Region, Central-West Region, Southeast Region and South (Global Taiwanese Businessmen Service Site, 2008). The total area of Brazil is 8,511,965 km2. The total population is 184 million (2007) in which 54% are White, 39.9% are Pardo, 5.4% are Black, 0.5% are Asian and 0.2% are Amerindian. The population in Brazil is the fifth largest in the world, less than that in China, India, America and Indonesia, and accounts for 1/3 of the Latin American population. There are 24 States, 5 Regions and 1 Federal District (where the capital city situates) in Brazil. The capital city is Brasília and the currency is Real (BRL). The official language is Portuguese (dljs.net, 2007).